Whether you’re creating a brand new Facebook page for your business or you’re looking for ways to make the most of your current page, it’s a smart move for your company.
While you may think it’s easy to create a new page to get more leads by simply uploading a few images and posting content, your chances of getting more leads are relatively slim if you don’t have a Facebook page with a comprehensive strategy in place.
Here are five tips to help you create an engaging business page on Facebook that will get you the results you want.
Avoid creating a profile for your business
Creating a profile page for your business rather than a Facebook business page will put your company at a considerable disadvantage.
When you create a business page on Facebook, you have access to numerous content creation tools, paid promotional opportunities, and analytics and insights.
Also, when you create a personal page instead of a business page, it requires people to send you friend requests to interact with you.
Use page personas to avoid publishing mishaps
You’ve probably heard many horror stories about people posting personal content to their employer’s social media channels.
You can avoid such posting mishaps by assigning Facebook Business Page roles only to those employees who need it to do their jobs.
It is also important to provide adequate training for those who are new to social media management.
Add a recognisable profile picture
You want to choose a profile picture that is easily recognisable to your audience.
This can be anything from a company logo to an avatar.
Recognisability is essential for being found and liked, especially when it comes to Facebook searches.
It is what shows up in search results and is the image at the top of your Facebook page, so choose carefully.
Choose a compelling cover photo
Your cover photo takes up the most space on your Facebook page, so you want to make sure you choose an attractive and high-quality photo.
As with your profile, the size of your cover photo changes frequently, so you’ll want to make sure you keep a close eye on the official guidelines.
Add a call-to-action button
Adding a call-to-action button to your business pages is a great way to drive more traffic to your company’s website.
Since its launch in 2014, the options for companies to add call to action buttons to their pages have expanded.
The best part about this feature is that you can do it through the View Insights feature of your website.
Creating a more engaging Facebook page will put your business on the path to more targeted leads.
Please follow these tips to help your business make the most of its Facebook business page.
Check out these 14 essential tips for an engaging Facebook business page