How to create an Instagram account for a ‘non-visual’ business model

The appeal of Instagram to many people is that it is a visual medium.

If you have a fitness business, if you blog about food, or if you are a travel writer, then this is an ideal way to share what you do in an immediately compelling and engaging way.

People will see what you share and be immediately moved by it, making it the perfect way to further increase your following.

But for some businesses, that same visual emphasis is exactly what they think off.

That’s because some businesses aren’t inherently obvious.

A good example might be law, or insurance.

For example, if you run a life insurance company, how do you express this in a visually interesting and engaging way for your readers?

Do you publish facts and figures? Bar graphs? Statistics? Similarly, if you are a business advisor or investment company …… how do you encourage people to engage?

The answer is to find out what your business is really about and what you are really selling: how does your service or product make people feel?

Understanding this will enable you to communicate the purpose of your business through images.

So, for example, take life insurance, a business that ultimately sells peace of mind to people who love their families.

So probably the best way to promote yourself through Instagram is to share posts from families who do things together.

You can share ideas for activities and days out, or tips on how to provide for your family.

Did you know that the most popular hashtag on Instagram is love? Similarly, if you are a business consultancy, then you may want to promote successful business ideas and exciting start-up opportunities.

This may mean posting pictures of attractive offices, successful business people or business tips.

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The danger some companies will see is that you stray too far from the product or service, or that you somehow make your business appear greasy.

But this is wrong.

Embrace being interesting and engaging – it’s not unprofessional! Remember that you need to provide value in order to get people to care about your brand.

If you can’t do this, then people will have no incentive to continue consuming your content.

How to Create an Instagram Strategy as a Non-Visual Service Based Business

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