Second, after Google, YouTube is the second largest search engine in the world and happens to be owned by Google.
Therefore, if you optimise your content for Google but not for YouTube, you are missing out on an essential and profitable audience.
With over 100 hours of video uploaded every minute and 6 billion hours of video watched every month, YouTube is a tool that can be used to grow your business.
Here are some tips on how to use YouTube for your venture.
Ensure your YouTube channel reflects your brand
The beauty of YouTube is that every video can include your company’s unique voice.
Using a variety of tools, you can upload a logo, define a colour scheme and customise tags to ensure that your business’s YouTube channel accurately reflects the look and voice of your brand.
Use the right words
As the second largest search engine, use relevant keywords to make it easier for viewers to find you in search.
When creating titles and writing video descriptions, it is essential to use keywords that are relevant to your industry.
Include other social network profiles
Just as you need to include links to your social media profiles on your website, it is essential to add them to your YouTube channel.
If you want to increase the number of visitors to your site, you need to provide all the avenues users can use to find you.
Upload a trailer
With a billion active users on YouTube, it is essential to find ways to stand out from the crowd.
One way to do this is to create a 2-3 minute video that best represents your company.
This is your opportunity to give people a glimpse of what it will be like to do business with your company.
Post how-to video
If your product or service requires explanation, create a how-to video showing how to do it.
If your product or service is not complicated, you can create a video that includes fun and new ways to showcase your business.
Learning how to utilise its tools and features to get more views can help you grow your business and increase traffic to your company website.